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January 16, 2007
Pay a Lot, Get a Little - and Ads, Too!
Analysis of: A new frontier of cellular greed | www.computerworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The walled garden approach is flawed in a consumer-driven consumption media environment.  AOL and the Cable companies are good examples of what's to come for the wireless carriers.
January 2, 2007
Google '07 vs Yahoo! '99
Analysis of: You Are So Wrong About Google | www.fool.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
There are certainly key differences between Google & Yahoo!, but let's not forget that Yahoo! was worth $150 billion at one time.  What that means is that no one can really predict the future.
December 29, 2006
Google + Yahoo Does Not Equal Everything Online
Analysis of: Ice.com CEO Disses Google, Yahoo; Suggests Cut In Online Ad Spend | internet.seekingalpha.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Just because Google & Yahoo! Search didn't work for ICE.com doesn't mean that Internet advertising overall will decline.  There's more to the web than two players - even if they're very large.
December 29, 2006
Ads on Cell Phones Aren't New
Analysis of: Verizon to Allow Ads on Its Mobile Phones | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Mobile advertising has been around for a while, and Verizon's decision doesn't make anyone rush to put an image the size of a finger nail in front of customer prospects.
December 18, 2006
Software, Infrastructure Are The Drivers
Analysis of: The Unlikely Game Player | www.businessweek.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Sure, HP can talk about Voodoo being the anywhere gaming platform, but without a robust wireless Internet infrastructure or the software to bring the multi-platform experience together, HP can't do any of it.  Lastly, Nintendo could easily beat them all with the Wii, Wii Channel and mobile devices...
December 14, 2006
Yahoo!'s Old Media Strategy
Analysis of: Yahoo Shakes Up Leadership | www.mercurynews.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
While News Corp has made headlines with MySpace & IGN, Yahoo! has done the same with Newspapers.  That aside, Yahoo! is Web 2.0 though not as in-your-face as YouTube or MySpace, but through smaller acquisitions like deli.cio.us, Flickr & Jumpcut.
December 13, 2006
You Can't Recreate a Cultural Phenomenon
Analysis of: Report: TV Networks May Create YouTube Rival | www.foxnews.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
It's what YouTube isn't that makes it successful:- Difficult to use- Forced on anyone- Driven by corporations
December 11, 2006
Internet Will Grow Through 2010
Analysis of: Advertising Forecasters Expect Modest Growth for 2007 | adage.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Regardless of whether or not the forecasters included Search advertising in their respective forecasts, there is no debate that: - Internet advertising will grow double digits, likely at, or above, 15% versus 2006 - Display and search will both continue to grow - Drivers of Internet display ad growth...
November 21, 2006
Would You Switch From Your iPod?
Analysis of: Survey Finds Many iPod Owners Ready to Buy Zune | www.ipodobserver.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
What is bad about the Zune trumps the good about the Zune - by far - meaning the iPod will continue its dominance for a while longer.
November 21, 2006
Click Fraud? Never Heard Of It
Analysis of: Checkmate: Yahoo Closes Door On Click Fraud | www.thoughtshapers.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Yahoo! & Google continue to underscore the impact click fraud has on their business.  However, businesses continue to show through lawsuits the real impact of click fraud - customer dissatisfaction.  It's fraud no matter how you look at it.

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