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February 19, 2007
Quality Issues Were a Surprise?
Analysis of: European mobile TV users discontinue service more often than not | www.rcrnews.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Regardless of the market - Europe, Asia, NA, EMEA - quality video delivery is paramount to everything else.
February 19, 2007
Ratings Aren't What They Used to Be
Analysis of: Viewers Fast-Forwarding Past Ads? Not Always | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Advertisers admit to paying more for less:- higher prices year to year for TV ads- lower ratings for key demographics- ratings that are incomplete or irregular
February 13, 2007
Ad System Improvement is Part of the Solution
Analysis of: A Long-Delayed Ad System Has Yahoo Crossing Its Fingers | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
While Panama helps improve search monetization, it could be offset if fewer searches are done on Yahoo!.
February 13, 2007
Yahoo! Loses Again & Again
Analysis of: Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
YouTube was only one in a string of lost opportunities for Yahoo!
February 12, 2007
Good Luck, New York
Analysis of: New York May Ban iPods While Crossing Street | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
There's no way that New York City's finest will be able to write tickets for all 8 million people who live there.
February 5, 2007
5 Years, 10 Years, Whatever
Analysis of: Internet to revolutionize TV in 5 years: Gates | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
By 2005, broadband, DVRs and convergence were supposed to have occurred.  Will the same hold true for Internet + TV in 5 years?  Doubt it - and it's everyone's fault.
January 29, 2007
The Revolution Has Already Begun
Analysis of: Internet to revolutionize TV | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Though not fully realized, the Internet has influenced not only how people consume video content, but where, when and why.
January 24, 2007
Who Chooses Which YouTube Videos?
Analysis of: Verizon, YouTube to Bring Web Videos to Cellphones | online.wsj.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Knowing the limitations of carrier decks, you can expect a much different YouTube on your mobile device - and that's not worth paying for.
January 18, 2007
Do Consumers Want Internet TV?
Analysis of: Yahoo Yells for Internet TV | www.lightreading.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
IPTV has been the buzz-word of the past few years.  Though we're much closer to realizing large-scale deployment, the question should now be are consumers looking for Internet Media on their TV's or just a better way of searching, finding, consuming and ultimately paying for con...
January 16, 2007
Forgotten Challenge of Deployment
Analysis of: AT&T Faces Challenges With U-verse Ad Sales | www.xchangemag.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Before U-verse advertising can be sold, AT&T needs subscribers.  To gain subscribers, the product must be available, differentiated and trustworthy.

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