GLG News by Advertising Purchasers

Agencies are trying to maintain relevancy as primary touchpoints like Google cater to self-service and threaten to remove the middleman.  In a world of customization, globalization and de-centralization, marketers cannot continue to live in silos and not think about finding and targeting their...

The key here is that, as long as EA allows & enables dynamic in-game placements, they'll have to work with Massive and Microsoft.  EA will also have to do a deal with Playstation 3 at some point, so what's the big deal?

Though the point made is that now is the time for someone to buy Yahoo!, I'm offering a second opinion that maybe it's not worth pursuing at $35 billion.

Sony, Microsoft & Nintendo will always be the go-to guys for the media.  Funny thing is that for the most part, they talk about the games, not the consoles.  And the games are made mostly by others, making Ubisoft this year's big winner with Assassin's Creed.

The consumer of video games doesn't care what happens at E3 other than they find out information that hasn't been made available yet about the most anticipated games.  Remember, most gamers wait years for games to come out.  And E3 offers a window into the future.  If the industry cares...

Price alone won't move the PS3 off shelves, but they had to because: - The Wii is selling like hotcakes - The Xbox 360 has Halo 3 coming out this Holiday season - The PS3 is taking up a lot of shelf space in warehouses

It's not about video, it's about the network - social network - and keeping it updated for the users.  Not only is MySpace more cluttered and less user friendly than Facebook, it shouldn't lose focus and try to beat YouTube.

It's unlikely that LinkedIn will be acquiring companies to add scale, especially if they partner with Facebook.  The likely outcome is more investment in talent & technology post-IPO & flush with cash.

Nothing may happen because: - Google's investment in MySpace runs for a few more years - Facebook's asking price went up with the recent purchases, plus Microsoft owns all the banner inventory for a few more years - What happens to IGN? - If given the option, Yahoo! would likely partner with Facebook...

The audience needs to care about what they see, experience and engage with online.  If they don't like your offering, there's always somewhere else to go - even with email.  So what MSN and Yahoo! need to do is keep the regular users happy with better products, which will lead to more advertisers. ...