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October 15, 2007
Local Search Exists?
Analysis of: Olympics, Online Video and Local Search To Drive Global Ad Spending | publications.mediapost.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Local Search Exists?
Analysis of: Olympics, Online Video and Local Search To Drive Global Ad Spending | publications.mediapost.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
This is really interesting. The need for local search is great, but the offerings are limited. How that element can drive growth in '08 & '09 is beyond me - unless it's mobile.
September 26, 2007
227,000 Subscribers? Ads Are Better
Analysis of: New York Times to stop charging for online access | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
227,000 Subscribers? Ads Are Better
Analysis of: New York Times to stop charging for online access | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
People get their news & information from lots of places, so the NY Times did the right thing by opening up their best content.
September 26, 2007
A Big Deal for Perception, Not for Gamers
Analysis of: Sony delays PS3 "Home," but no talk of price cuts | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
A Big Deal for Perception, Not for Gamers
Analysis of: Sony delays PS3 "Home," but no talk of price cuts | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Sony is looking to have consumers think of buying a PS3 for Blu Ray and HOME first, and video games second. But the PS3 is a video game console first to the consumer, making a delay of Home a minor factor.
September 11, 2007
Video Gaming First, Everything Else Later
Analysis of: Sony needs consistent PS3 strategy: videogame publisher | www.reuters.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Video Gaming First, Everything Else Later
Analysis of: Sony needs consistent PS3 strategy: videogame publisher | www.reuters.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Playstation, the brand, stands for video games. After it's in the living room, then Sony - through the Playstation Network & HOME - can tackle the other uses for the PS3.
September 11, 2007
Collaborate or Die
Analysis of: Popular social networks struggle to generate revenue | www.computerworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Collaborate or Die
Analysis of: Popular social networks struggle to generate revenue | www.computerworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
In an age of collaboration & sharing, social sites should take a cue from the users by focusing on rev sharing agreements than on forcing ads on a generation of users accustomed to not having ads there in the first place.
August 23, 2007
Video is One Part of Revenue
Analysis of: Analyzing YouTube's Revenue Potential | www.alleyinsider.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Video is One Part of Revenue
Analysis of: Analyzing YouTube's Revenue Potential | www.alleyinsider.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Aside from video, there are the banner ads, sponsorships and even ad sense that will make up the whole of ad-based revenue from YouTube. And that doesn't include anything from mobile devices.
August 20, 2007
It's As Easy As Search & Video (and Lower Costs of Online)
Analysis of: Online Ad Spending to Overtake Print by 2011 -- Study | internet.seekingalpha.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
It's As Easy As Search & Video (and Lower Costs of Online)
Analysis of: Online Ad Spending to Overtake Print by 2011 -- Study | internet.seekingalpha.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Internet ad spending will overtake print because: - There's no search feature in Print - Printed editions are folding with online editions sometimes maintained - Targeting, scale, pricing and video are additional drivers - Content update immediacy vs printed editions - It costs less to produce things...
August 20, 2007
Without Cookies, We Have No Data
Analysis of: It’s an Ad, Ad, Ad, Ad World | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Without Cookies, We Have No Data
Analysis of: It’s an Ad, Ad, Ad, Ad World | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The title says it all - if cookie deletion becomes a true problem, the entire data-driven world of online advertising will either have to evolve quicker than ever or will be in for a tremendous set-back. In the interim, we have AJAX to deal with.
August 20, 2007
Cut or Add Components? Either Way, Xbox Needs More Value for the $$
Analysis of: Xbox 360 gets price cut | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Cut or Add Components? Either Way, Xbox Needs More Value for the $$
Analysis of: Xbox 360 gets price cut | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Xbox could have taken a different route versus a straight up price cut. Regardless, the Xbox isn't selling like hotcakes any longer and something is needed to drive sales in bulk beyond Halo 3. Playstation is a stronger device and before long, Xbox 360 will be an old-gen system.
August 7, 2007
Why Sell (or Buy) When You Can Partner?
Analysis of: Stop Guessing About a Facebook Acquisition | bits.blogs.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Why Sell (or Buy) When You Can Partner?
Analysis of: Stop Guessing About a Facebook Acquisition | bits.blogs.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Facebook won't sell because: - They can be more effective through partnerships - Won't tell someone they can't be a partner - Is more than happy to be independent - Could cash in more as an IPO than LBO
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