GLG News by Advertising Agencies Evaluators

Google’s rapid entry into the mobile world is good news for the mobile industry, further signaling a new wave of innovation in an industry riddled with stagnation.  It also signals the next stage in wireless evolution, where the software players take over.  This article discusses that evolution....

Nokia is the best of a slow to innovate lot, with Motorola cradling its beloved RAZR in the rear, yet they have had problems producing for the U.S. market.  And, with limited success in producing copycats, the software players - Google, Microsoft, and Yahoo - are most likely to compete with Apple...

My article will speak to the following contentious topics, on children and tween mobile marketing: is there sufficient demand and ARPU, at least as of now; which of the mobile companies and models (MVNO v traditional carrier / handset combination, will win; and is the marketing of cell phones to children...

Catalog deceleration and online "eyeballs" foreshadow a quick acceleration in online ad spending.  However, the slow integration of multi-channel and the failure of key execs and ad companies to understand this new channel are preventing the shift from print to online.  This article explores...

With the latest quarter's news, Google is bound to hear many calling for a growth slowdown, but you won't hear that here.  This blog will delineate arguments and utilize sources to make the point that Google's position in the ad market, personnel moves, acquisitions, and telecom move -- even in...

Motorola is falling into the abyss, with each new iteration - the RIZR, the ROKR, and the Q - painfully echoing the lost glory of the RAZR.  To avoid the bottom, Motorola needs a drastic overhaul and a renewed focus.  This article describes the steps I believe Motorola must take to recapture...

Consumers are looking for convergent products, have been for awhile, contrary to the belief of many, yet Motorola is trying to give them piecemeal products with outdated UIs (user interfaces).  Motorola has long been resting on its laurels with the RAZR, and, as they roll out these "new" phones,...

Microsoft has recently picked up search steam, largely at the expense of Yahoo!, further underscoring the worthiness of this partnership.  Both organizations have big holes - Microsoft's largely in web 2.0 platforms such as social networking and mobile, and Yahoo's largely in its search decline...

MySpace faces competition from about a dozen, highly-relevant social networks in the incipient Web 2.0 space, and will lose if they focus their energies on competing with Facebook.  Social video networks, on the other hand, will not only become vital, they are also quickly becoming the darling...

Sprint has the best 4G spectrum in the land, but they will not be able to capitalize on it unless they dramatically refocus their organization and overcome the failures of the past two years.  This article will explore Sprint’s biggest hurdles to success, including their own brand, and discuss...