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December 11, 2006
Internet Will Grow Through 2010
Analysis of: Advertising Forecasters Expect Modest Growth for 2007 | adage.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Internet Will Grow Through 2010
Analysis of: Advertising Forecasters Expect Modest Growth for 2007 | adage.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Regardless of whether or not the forecasters included Search advertising in their respective forecasts, there is no debate that:
- Internet advertising will grow double digits, likely at, or above, 15% versus 2006
- Display and search will both continue to grow
- Drivers of Internet display ad growth...
December 7, 2006Operational Inefficiencies Not Addresed
Analysis of: Yahoo Shakes Up Leadership | www.mercurynews.com
Author: Kevin Lee, Chairman & CEO, Did-it.com
I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup.
Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.
November 21, 2006
Would You Switch From Your iPod?
Analysis of: Survey Finds Many iPod Owners Ready to Buy Zune | www.ipodobserver.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Would You Switch From Your iPod?
Analysis of: Survey Finds Many iPod Owners Ready to Buy Zune | www.ipodobserver.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
What is bad about the Zune trumps the good about the Zune - by far - meaning the iPod will continue its dominance for a while longer.
November 21, 2006
Click Fraud? Never Heard Of It
Analysis of: Checkmate: Yahoo Closes Door On Click Fraud | www.thoughtshapers.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Click Fraud? Never Heard Of It
Analysis of: Checkmate: Yahoo Closes Door On Click Fraud | www.thoughtshapers.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Yahoo! & Google continue to underscore the impact click fraud has on their business. However, businesses continue to show through lawsuits the real impact of click fraud - customer dissatisfaction. It's fraud no matter how you look at it.
November 20, 2006
PS3 & 720p Developer Implications
Analysis of: PlayStation 3 Lacks Upscaler to 1080i | www.dailytech.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
PS3 & 720p Developer Implications
Analysis of: PlayStation 3 Lacks Upscaler to 1080i | www.dailytech.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
While the 720p issue will affect those with 1080i displays, it could have implications beyond Sony and the PS3.
October 31, 2006
Look Beyond Console Sales
Analysis of: Opinion: Why Sony Won't Lose the Next-Gen War | biz.gamedaily.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Look Beyond Console Sales
Analysis of: Opinion: Why Sony Won't Lose the Next-Gen War | biz.gamedaily.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Beyond 6MM Xbox 360 sales are the implications of having more of console gamers connected via broadband, ultimately being continuous Xbox Live Marketplace customers.
October 30, 2006
Simply Put - Easy Decision for Google
Analysis of: YouTube's New Deep Pockets | www.businessweek.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Simply Put - Easy Decision for Google
Analysis of: YouTube's New Deep Pockets | www.businessweek.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Easy decision because:
- Google paid in all stock- Google earlier agreed to $900 million over 3 years with MySpace- Google needed to bolster Google Video Search content offering- Google & YouTube have made some headway with the issues of property rights
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