GLG News by 24/7 Web Alliance Experts

Before U-verse advertising can be sold, AT&T needs subscribers.  To gain subscribers, the product must be available, differentiated and trustworthy.

The walled garden approach is flawed in a consumer-driven consumption media environment.  AOL and the Cable companies are good examples of what's to come for the wireless carriers.

There are certainly key differences between Google & Yahoo!, but let's not forget that Yahoo! was worth $150 billion at one time.  What that means is that no one can really predict the future.

Just because Google & Yahoo! Search didn't work for ICE.com doesn't mean that Internet advertising overall will decline.  There's more to the web than two players - even if they're very large.

Mobile advertising has been around for a while, and Verizon's decision doesn't make anyone rush to put an image the size of a finger nail in front of customer prospects.

In my column, I talk about the under-utlilized assets at Yahoo's disposal:Large Advertiser BaseBehavioral Information Regarding SearchLarge Inventory Pool Under Direct Control

Sure, HP can talk about Voodoo being the anywhere gaming platform, but without a robust wireless Internet infrastructure or the software to bring the multi-platform experience together, HP can't do any of it.  Lastly, Nintendo could easily beat them all with the Wii, Wii Channel and mobile devices...

While News Corp has made headlines with MySpace & IGN, Yahoo! has done the same with Newspapers.  That aside, Yahoo! is Web 2.0 though not as in-your-face as YouTube or MySpace, but through smaller acquisitions like deli.cio.us, Flickr & Jumpcut.

It's what YouTube isn't that makes it successful:- Difficult to use- Forced on anyone- Driven by corporations

Top agencies and top marketers using agencies still plan and buy media using antiquated methods.