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April 23, 2007
Me too, my friend... me, too.
Analysis of: I’m a bit worried about user-generated content in video games | blog.hanfordlemoore.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Good games can easily go bad if the user is given too much say & input.  This isn't like creating a new, or modifying existing maps.  There's much more at stake when the user is responsible for maintaining quality gameplay.
April 23, 2007
Google, MSN and the Overpayment Trend
Analysis of: Google's DoubleClick Strategic Move | www.businessweek.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
At some point, Google has to stop overpaying for companies.  It started with YouTube, and it's continued with Doubleclick.  Now, they will also have to rely on cookies more than ever - so here come the privacy police again.  And Microsoft is very much in trouble online as a Portal.
April 12, 2007
No Kidding - People Want Free Stuff
Analysis of: Study says consumers may accept ads—in exchange for free content | www.rcrnews.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The same rule applies across the board - consumers will accept advertising as long as they get something in return, and with even greater acceptance if the advertising is relevant to the person seeing the ad.
April 9, 2007
How This May Impact Web 2.0
Analysis of: Google Offers Pay-Per-Action Ads | www.informationweek.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
If publishers are forced to adopt PPA, and conversion rates aren't there - which they mostly aren't - for AdSense, then revenue for those blogs & sites founded upon AdSense may have to shut down - or reinvent their model.
April 4, 2007
1st Million Is Easy
Analysis of: AT&T: 1 million Apple iPhone requests to date | www.networkworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Like any new product, the early adopter segment will jump in on the launch date.  It's how to build on that initial momentum that will be the biggest challenge.
April 2, 2007
Coming Soon...The VISA Phone
Analysis of: AT&T plans mobile payment system for later this year | www.rcrnews.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
AT&T doesn't have to do this all by themselves.  A side benefit could be a more open wireless system because of increased partnerships and consumer demand.
March 26, 2007
Creating a Stop-Gap Solution for Ratings Conversion
Analysis of: More Cable Networks Decline Commercial-Ratings System | online.wsj.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Rating points that demonstrate target audience reach have been the foundation of media planning for years.  With Cable TV having different technology flowing into set-top boxes, it's only a matter of time until ratings become impression-based versus estimates.
March 23, 2007
Strong 2007 Lineup Says There Should Be
Analysis of: Any Takers for Take-Two? | www.fool.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Forget about the issues they have because there are a few titles coming in the pipeline that are game-changers.
March 20, 2007
Blew It Big Time - But It's Not Over (Yet)
Analysis of: How Yahoo Blew It | www.wired.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Losing out on acquisitions, chances taken that didn't pan out, and acquisitions that haven't made the impact as originally hoped, all have brought Yahoo! to where they're at.  Now, they're staring at a fork in the road and Terry Semel can't see through the data to make a choice.
March 20, 2007
Your Privacy For A Phone
Analysis of: For Google Phone Rumors, Press 1. For More Google Phone Rumors, Press 2 | googlewatch.eweek.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Google may go one step too far with privacy if they try to listen in on your calls, or read your text messages, or view your purchases or the games you play, all in the name of advertiser relevancy.

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