GLG News by 24/7 Web Alliance Experts

The audience needs to care about what they see, experience and engage with online.  If they don't like your offering, there's always somewhere else to go - even with email.  So what MSN and Yahoo! need to do is keep the regular users happy with better products, which will lead to more advertisers. ...

The industry is growing by leaps & bounds.  Yahoo! is a laggard pretty much to everyone else's valuation gains, particularly: - aQuantive - Google - Valueclick However, maybe we should look to who they're partnering with to see why misery loves company: - eBay - Viacom - Newspapers

According to Yahoo! and "the industry," the Portal isn't social enough.  To become more social networking like, Yahoo! needs to: - add a social network - dump or re-brand groups (a la Photos).

Interesting that Microsoft had to overpay by billions just so aQuantive couldn't say "no."  There's no other reason possible for a premium of that magnitude.

Microsoft will not partner with Yahoo because: - MSN broke off the search relationship - Yahoo! doesn't need them in their network - Yahoo! doesn't need MSN's sub-par technology - MSN needs Yahoo! more than Yahoo! needs MSN And there's no benefit in a merger because there's more revenue in having separate...

Although the Wii console gets the headlines - and it should - the Nintendo DS is another gaming innovation for handhelds, which is whipping the Sony PSP.  The Wii is winning for three key reasons, and the DS because it's the DS.

After trying to spend billions on Doubleclick, Microsoft will have to spend too much on a company that offers similar technology, and a few things they probably don't want or need.

We're years away from testing, let alone using regularly, any media exchange for brand advertising.  The main reasons:- the inventory being exchanged is the least desirable inventory- aside from Yahoo!, there are few other publishers involved- if TV won't even test it, then why should we care ...

Yahoo! needs to do something now to help short term earnings.  Otherwise, there's little hope to turn things around in 3 months.

The advent of virtual marketplaces like Xbox LIVE and the Wii Channel will change how games and expansion packs are distributed, cutting costs and making indie game development & distribution possible.  But the revolution will start with casual games.