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August 7, 2007
Why Sell (or Buy) When You Can Partner?
Analysis of: Stop Guessing About a Facebook Acquisition | bits.blogs.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Why Sell (or Buy) When You Can Partner?
Analysis of: Stop Guessing About a Facebook Acquisition | bits.blogs.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Facebook won't sell because: - They can be more effective through partnerships - Won't tell someone they can't be a partner - Is more than happy to be independent - Could cash in more as an IPO than LBO
August 7, 2007
The Right Thing Ain't Easy
Analysis of: It’s an Ad, Ad, Ad, Ad World | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The Right Thing Ain't Easy
Analysis of: It’s an Ad, Ad, Ad, Ad World | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Agencies are trying to maintain relevancy as primary touchpoints like Google cater to self-service and threaten to remove the middleman. In a world of customization, globalization and de-centralization, marketers cannot continue to live in silos and not think about finding and targeting their...
July 31, 2007
It's Exclusive - to Xbox
Analysis of: Microsoft, EA Sign Sports Game Ad Deal | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
It's Exclusive - to Xbox
Analysis of: Microsoft, EA Sign Sports Game Ad Deal | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The key here is that, as long as EA allows & enables dynamic in-game placements, they'll have to work with Massive and Microsoft. EA will also have to do a deal with Playstation 3 at some point, so what's the big deal?
July 23, 2007
Is Yahoo! Worth Buying?
Analysis of: Predators sniff a target as Yahoo! slumps | business.timesonline.co.uk
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Is Yahoo! Worth Buying?
Analysis of: Predators sniff a target as Yahoo! slumps | business.timesonline.co.uk
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Though the point made is that now is the time for someone to buy Yahoo!, I'm offering a second opinion that maybe it's not worth pursuing at $35 billion.
July 23, 2007
One Game Developer Had "Best in Show"
Analysis of: Who Won E3? | www.next-gen.biz
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
One Game Developer Had "Best in Show"
Analysis of: Who Won E3? | www.next-gen.biz
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Sony, Microsoft & Nintendo will always be the go-to guys for the media. Funny thing is that for the most part, they talk about the games, not the consoles. And the games are made mostly by others, making Ubisoft this year's big winner with Assassin's Creed.
July 16, 2007
Video Gaming Companies Better Not Grow Up Too Much
Analysis of: Video game expo going babe free | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Video Gaming Companies Better Not Grow Up Too Much
Analysis of: Video game expo going babe free | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The consumer of video games doesn't care what happens at E3 other than they find out information that hasn't been made available yet about the most anticipated games. Remember, most gamers wait years for games to come out. And E3 offers a window into the future. If the industry cares...
July 16, 2007
Price Cut Driven By Wii, Xbox - and Warehouses
Analysis of: Sony slashes PS3 price tag by $100 | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Price Cut Driven By Wii, Xbox - and Warehouses
Analysis of: Sony slashes PS3 price tag by $100 | www.cnn.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Price alone won't move the PS3 off shelves, but they had to because: - The Wii is selling like hotcakes - The Xbox 360 has Halo 3 coming out this Holiday season - The PS3 is taking up a lot of shelf space in warehouses
July 2, 2007
Facebook Listens to it's Users, MySpace Needs To
Analysis of: MySpaceTV To Compete With YouTube, Facebook Continues Surge | blog.wired.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Facebook Listens to it's Users, MySpace Needs To
Analysis of: MySpaceTV To Compete With YouTube, Facebook Continues Surge | blog.wired.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
It's not about video, it's about the network - social network - and keeping it updated for the users. Not only is MySpace more cluttered and less user friendly than Facebook, it shouldn't lose focus and try to beat YouTube.
June 28, 2007
LinkedIn IPO's for Certain; So Then What?
Analysis of: LinkedIn marks progress to IPO, hires ex-Tivo CFO | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
LinkedIn IPO's for Certain; So Then What?
Analysis of: LinkedIn marks progress to IPO, hires ex-Tivo CFO | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
It's unlikely that LinkedIn will be acquiring companies to add scale, especially if they partner with Facebook. The likely outcome is more investment in talent & technology post-IPO & flush with cash.
June 21, 2007
Buy Something Social, Volume 2 - Unless You're Social Already
Analysis of: MySpace, Yahoo, Facebook & Rupert Murdoch | gigaom.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Buy Something Social, Volume 2 - Unless You're Social Already
Analysis of: MySpace, Yahoo, Facebook & Rupert Murdoch | gigaom.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Nothing may happen because: - Google's investment in MySpace runs for a few more years - Facebook's asking price went up with the recent purchases, plus Microsoft owns all the banner inventory for a few more years - What happens to IGN? - If given the option, Yahoo! would likely partner with Facebook...
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