Walmart Browbeats Marketers for Bigger Slice of Their Ad Budgets
Published at: adage.com
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Nicholas WhitePresidentWhite & Co
Walmart, Beware a Juggernaut Swinging Sticks and Bearing Gifts.
July 25, 2009
Whether Walmart is using strong arm tactics to convince consumer product goods companies to use their alternative media to advertise isn't clear, but what is clear, the retail juggernaut is seeking to further crush its remaining competition. Here more.
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Marketers: This is worth exploring
July 21, 2009
WMT is publicly suggesting that it's vendor community shift marketing spend from traditional mass media to alternative media developed specifically by WMT. The clear intention is to factor this spend decision into the amount of business WMT does with each vendor/marketer. The initial response has been to decry this as another "strong arm" effort by WMT to obtain marketing funds. Alternatively, this could be an eye opener for branded marketers, and an unprecedented opportunity.
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