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GLG News Analyses of the following article:

The Everlon Diamond Knot

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Published at: www.jckonline.com

The Driver for The De Beers Marketing Campaign

September 16, 2009

GLG Expert Contributor

The marketing campaign can be viewed as a "test" campaign to determine whether other products can be individually branded in this manner.The question is, does De Beers have enough money to finance an ongoing campaign that it hopes can renew its image?

Nicholas White, President

Nicholas WhitePresidentWhite & Co What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

DeBeers Advertising-A Knotty Problem for the Diamond Industry

September 15, 2009

Debeers' new advertising campaign is as much an example of the chaos in the diamond industry as are the continued sales declines. Here's more.

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