Expert Analyses of the following article:
The Decline of the Mid-Market Cell Phone
Source: www.businessweek.com
July 21, 2008
An "Any-Market" Cell Phone
Author: GLG Expert Contributor
Author: GLG Expert Contributor
Mid-market cell phones and their brethren all have a big usability issue limiting their profitability: they are mostly not designed for the aging user, and such users represent a large market share. Take note, mobile industry execs, and evolve your product portfolios to leverage this untapped market.
July 16, 2008
Alleged Decline of the Mid-Market Cell Phone
Author: GLG Expert Contributor
Author: GLG Expert Contributor
I think the article is stating their opinion and being too vague and/or general. The article needs to differentiate between post-paid subscribers who require credit checks and contracts and pre-paid, flat rate subscribers that do NOT require a credit check or contract. I think the numbers could be misleading for this reason.
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