Talking to a Generation: Brands Turn to You Tube To Spead the Message

Although the power of You Tube and My Space is undoubtedly incredible among younger audiences, I believe high end apparel brands and retailers will be very slow and cautious to take part in using these websites as marketing tools. Although You Tube and My Space are so widely accessible, high end brands might feel it could cheapen their image to have strong associations with such websites.

Considered to be still in its infancy, You Tube and My Space are growing geometrically, with 267 million viewers combined in March 07’, verses 71 million last year. Freedom of expression, with humor as a trigger, is creating viral marketing phenomena in the world of fashion. Major brands such as Nike and Gap are creating content, specifically, to engage an audience to promote new products. Fashion...