Private Label Programs Take Off
Published at: www.brandweek.com
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July 27, 2009
Several macro-social factors are at work influencing the uptake and acceptance of private label products across previously low penetration segments. Combined, these lead to greater penetration, broader acceptance, and probable long term sustainability. Consumer attitudes, information access, and lack of product development are keys to understanding the shift.
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Private Labels Are Brands To Someone
July 21, 2009
Consumers buy private label products for a variety of reasons. They do it to save money and may have switched from a name brand product. In many cases they buy private label goods unaware that they are private label. For many consumers in many categories the store brand is their preferred brand. The private label designation is often more of a preoccupation for manufacturers and retailers than it is of the consumer.
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FMCG brands need to consider the value they deliver to the consumer
July 20, 2009
Given the weak economic scenario, cheaper private labels are a win-win for both retailers (extra margin) and consumers (lower prices).
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