Expert Analyses of the following article:
Picture set to turn bleak for broadcasters
Source: www.business-standard.com
July 21, 2008
The anomaly of the mass media
Author: GLG Expert Contributor
Author: GLG Expert Contributor
For most of history people have been used to niche media, going back to the 17th and 18th century and also going forward now based on the Internet we do see a continuation of that trend. Broadcasters will have to change their business models in order to not be left as roadkill on the information superhighway. This will be a difficult issue to swallow for some of the rich media barons who have grown...
July 14, 2008
Won't affect overall growth
Author: GLG Expert Contributor
Author: GLG Expert Contributor
Growth may slow on air, but not off. New revenues and profits coming from int'l acquisitions and expansion.
July 14, 2008
Disintermediation of Video? Implications for Broadcasters
Author: GLG Expert Contributor
Author: GLG Expert Contributor
Asia seems to be leading the trend which we see developing sooner rather than later in the US. India, S. Korea, China and Japan are rolling out IPTV and OTT (over the top) video. The threat is felt already in the USA, but all the implications are not yet clear. As the US is transitioning to Digital TV, these questions are timely. How fast will CPM rates come down in TV, and go up...
July 14, 2008TV Broadcasting in India Faces Many Challenges
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Article discusses the woes facing TV broadcasters in India, including both terrestrial companies and pay-TV companies.
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