Orange to sell iPhone in UK from 10 Nov

view article

Published at: www.totaltele.com

End Of Exclusivity Of O2, Orange To Sell Iphone In UKOn November 10

November 6, 2009

Analysis by: GLG Expert Contributor

France Telecom SA's Orange is all set to start selling iPhone from November 10. It has entered into two years agreement with Apple to sell iPhone in UK market. This agreement had ended the exclusivity of its rival Telefonica SA's O2 mobile network It will sell 3G and the latest model 3GS. This deal will hoist a cutthroat competition between the two players to acquire subscribers one’s network and finally customers will get the best of the deal.

Will the iPhone bring New Customers to Orange UK?

November 4, 2009

Analysis by: GLG Expert Contributor

How can Orange gain competitor advantage over the other mobile operators by selling the iPhone?This analysis looks at the areas where Orange can differentiate.

Peter Curnow-FordChairmanEisar Ltd.

As Orange launches iPhone in UK, Apple requests marketing assistance

November 3, 2009

As Apple expands beyond exclusivity in markets it is using additional means to ensure it delivers high levels of service to its end customers.France Telecom - Orange UK, along with Vodafone are now selling iPhone in competition with O2 and some of the Orange dealers are looking at the detail of the marketing costs that are emerging.Dealers will need to ensure they can both make the upfront investment in 'in-store' merchandising and also staff training, this means committing to some big sales targets.