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Expert Analyses of the following article:

Not Your Grandma's Private Label

Source: www.privatelabelbuyer.com
May 15, 2008
Why Your Customers Don't Want Your Brand
Author: GLG Expert Contributor
Retailers of just about any type of product are looking to reenergize their own private labels.  They do not want to compete head to head  on the exact same national brands offered throughout retail.  They view private labels as a way to build store loyalty, increase profits and reduce pressures to always have the lowest price on national brands offered by all of their competitors.

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