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Expert Analyses of the following article:

NBC launching 24/7 local news channel

Source: www.rbr.com
May 15, 2008
Its not as easy as it looks
Author: GLG Expert Contributor
This is a risky venture with limited upside. This was proven with the expensive demise of a similar venture in Orange county Calif. The basis for success is emphasis on sales rather than programming. Without local ad support there will be no money to improve the "on air look" Secondly you must look as good as the network news and thats not easy.Talent and technology dont come cheap. If one has the...
May 12, 2008
NBC tries to change news landscape
Author: GLG Expert Contributor
It amazes me that a Company as large as GE often time does not check the implications of what they do. Currently there are 24/7 news channels in most major markets.   They are provided by the Cable Networks i.e. Brighthouse, Time Warner.   These channels are where the consumer goes for local traffic, weather and news by county on a repeatitive basis. Why does NBC think it can change...
May 9, 2008
NBC Finally Entering the 24/7 Local News Market – No Harm In Being a Copy Cat
Author: P.J. Louis, President, PJ Louis LLC
Regional News Network (RNN) serving the New York, New Jersey, and Connecticut has been doing local news in the area for years.  RNN focuses on the Hudson Valley in NY and not the Big Apple.  Not everyone is a big city person. By the way the article forgot to mention RNN.
Alan AlbarranMay 8, 2008
News a viable Multicast option
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
NBC Universal owned and operated WNBC-TV (New York) will launch a local 24 hour news channel on one of its digital channels as part of its multicasting strategy.

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