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Expert Analyses of the following article:

NBC, CBS seen bidding for Weather Channel

Source: www.msnbc.msn.com
Gordon BorrellMay 1, 2008
Goodbye, Weather Channel
Author: Gordon Borrell, CEO, Borrell Associates Inc
Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired.  I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that it will be unable to compete with.
Alan AlbarranApril 30, 2008
The Weather Channel Bidding Moves to Second Round
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Five companies are expected to bid in a second round for The Weather Channel, including both CBS and NBC.
Simon AtkinsApril 30, 2008
Is The Weather Channel REALLY A Prized Asset?
Author: Simon Atkins, MBA, CEO, Global Disaster Risk Specialist, Advanced Forecasting Corporation
Even if you're one of the less than 3% of people that does not get TWC (The Weather Channel) on one of the average household's multiple TV sets blaring away at any hour of the day or night, TWC is the favored channel at airport screens and even in bars.  And of course the TWC is in many other languages too.  So if you have never seen TWC, you literally have been holed-up in some cave. ...

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