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Expert Analyses of the following article:

Multchannel Consumers Favor Online-To-Store Shopping Experience

Source: www.directmag.com
Cathy StaufferOctober 2, 2008
Knowledge Lead to Confidence, and Confidence Leads to Buying
Author: Cathy Stauffer, Founder, Cathy Stauffer Consulting
Study after study has proven that shoppers who browse, search and research online first and then buy in-store, spend more and return less.   The fact that 75% of multi-channel consumers prefer to move from clicks to bricks when shopping, while 7% reverse the direction is VERY good news for retailers, and the smartest retailers are making it as easy as possible for their customers to make the...
Martin BrillOctober 2, 2008
Online and Moble Channels Strongly Infuence Brick-And-Mortar Shopping Decisions
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC
Multichannel retailers are driving shoppers for apparel, footwear and accessories to their stores after they find what they want online. This trend is so strong, that multiple electonic channels such as mobile and the Internet will influence 40% of retail sales by 2012.

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