Lupin Expands Branded Play

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Published at: www.sunherald.com

Generics seek brands, Big pharma seek generics!

July 1, 2009

Analysis by:GLG Expert Contributor

Generic companies have the creative R&D to develop value-added products and compete head-to-head with branded companies Branded companies see generics as an easy way to add products for their sales teams

Indian Pharma's Branded play!!!

July 1, 2009

Analysis by:GLG Expert Contributor

After pioneering and mastering the Generic business Indian pharma are experimenting with Branded patented products. They have grown and want to explore beyond the pond. At a time when global MNCs are entering or focusing on Generics in a big way, this move against the tide can either be a Hit / flop!!!