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Expert Analyses of the following article:

Kiss and Punch

Source: www.forbes.com
May 6, 2008
Kiss and Punch is the new game for advertisers and agencies
Author: GLG Expert Contributor
The days of trust between the ad agency and the technology advertiser will be a thing of the past.  Gone will be those days when technology companies could give robust product roadmaps to their ad agencies trusting that they will not turn the table and use that information to negoatiate a better deal for themselves in use of that technology in order to compete with them, the technology ...

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