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Expert Analyses of the following article:

Hispanic Ad Spend Up 3% in '07

Source: www.adweek.com
July 16, 2008
Hispanic 1st Quarter Ad Spending Update: Growth Continues.
Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media
1.       Driven by political expenditure, Hispanic Ad spending continues to show strong growth.     2.       Spanish speaking areas of the US are expected to continue fuel advertising growth over the coming years
Alan AlbarranJuly 14, 2008
Spanish Language Advertising Still in Growth Mode
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
AdWeek article details advertising spending across Spanish Language media for 2007; the data shows most categories having positive gain.

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