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Expert Analyses of the following article:

Google vs. Yahoo, Where is Microsoft?

Source: www.ftchinese.com
Jeffrey MolanderNovember 7, 2007
Microsoft and Google are Re-Inventing Web Advertising
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Microsoft, like Google via Doubleclick, is busy "reinventing and rethinking the whole business model of online advertising..." (Steve Ballmer) Yes, MSFT, is chasing GOOG as it races toward opening up new, performance-based media and ad cost models but MSFT too is looking to re-define ad models in a radically different way. Web advertisers are anxious to tie ALL prior user click and impression activity...
November 6, 2007
Challenges to Microsoft: Open Door & Diversify in the post internet era...
Author: GuangMin Dai, Global Product Manager, TPO DISPLAYS CORP.
In the past, Microsoft successfully consolidated its position on Operation System, Internet Browser, and Desktop & Laptop Applications. It is OK for Microsoft to survive, but what's the next growth point?  

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