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Expert Analyses of the following article:

General Motors pulls sponsorship of Oscars

Source: www.msnbc.msn.com
Jack SayerAugust 26, 2008
Let's Take Another Look At One Of GM's Missguided Moves
Author: Jack Sayer, Managing Partner, Sayer Partners LLC
How GM and Ford were ever able to raise money through bond offerings over the years remains a mystery to me. Consider some recent announcements.   August 5, 2008: "Default Risk At Ford, GM, Chrysler hits 95%; Automakers Ask for Taxpayer Handout."   August 4: "Auto Sales Dismal At All Three Detroit Automakers."   April 10: "Ford Abandons Goal of Return To Profitability."
Lisa BairdAugust 25, 2008
GM--Cut out the incrementalism and make the hard choices
Author: Lisa Baird, Managing Partner, Brand Value Advisors LLC
GM cut the cords on the Academy Awards. While it seems newsworthy, it's really only the latest move in a decade long trend of budget cuts that correspond with their decade long market share decline.  And the loss of the Academy Awards, while a glittering star in the media plan, will not negatively impact brand image or positively impact sales.  But given the dire market situation they are...

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