Gap Widens in Online Advertising

1. Zenith Optimedia, Universal McCann, WPP, BMO Capital Markets, Oppenheimer, Lehman Brothers and eMarket all have announced downward revision of overall Ad spend for 2008           2. Nielsen Monitor-Plus: first-half U.S. ad spend declined 1.4 percent, compared with the same period in 2007, to $67.6 billion

Online advertising, as a successful platform that facilitates the buying and selling of advertising space on websites; continues to grow rapidly as it attracts more and more web-surfers through the promotion of goods, services, and ideas. Like modern finance, this critical financial internet-component, which now accounts for almost a seventh of all advertising spending and contributes to the majority...

Despite the economic recession, the Internet continues to benefit from the “sea change” in the telecom space.