Fixing Tribune, one employee at a time

Often the best consultants in the world are a company’s own employees and they are frequently taken for granted and overlooked by upper management. Employees watch as management rolls out new initiative after new initiative which may not really address the real problems. Internal marketing communications is as critical to a company’s health as external marketing.  While a suggestion box, i.e....

Individual ideas from employees may help Tribune innovate in new and interesting ways.  But Sam Zell still needs to define a vision of what the company is -- and what it can be.

Communication is always good, but a suggestion box is a simplistic solution to what has to have become a complex problem, and is unlikely to solve any problems that it may illuminate.

It's not easy to remain an old-media, dead-tree publication in the new-media age we've entered. Publications like the Tribune need to completely reinvent themselves for the news delivery channels their readers want and expect. Younger readers don't get their news from print or TV, they get real time updates from their circle of friends in social online networks, and from news feeds they trust. But...