Department Stores focus on Style

Style alone won't make the difference in department store performance.  Here's why.

In light of 2007's and 1Q in 2008's dismal outlook in department stores, many stores including JC Penney's, Macy's(NYS:), Kohl's and others need to rejuvenate, think out of the box, if it wants to capture the younger consumer who is more recession proof, than their parents.  Granted, food, gas and education costs loom large as a deterrent, but parents for the most part spend for their kids...

The entire department store segment is hurting right now, but those that improve their merchandising strategies , build their store brand though creative marketing and improve the shopping experience for their customers will emerge as market leaders once the economy turns around. Department stores must shop the market for fresh collections and new designers - and...