Creating Customer Value in a Down Economy

Often a natural reaction to an economic downturn in most types of businesses is to cut expenses.  The first areas of the business to get whacked are the Marketing, HR departments.  That's right, the communication vehicle to its customers and the heart & soul of its company. 

This article describes the strategies companies should take to increase customer value in an economic downturn. During these periods, companies should focus on identifying, understanding and catering to their best and high potential customers thus increasing their value to the organization. The company will still spend less, but it’s skewed toward their better customers. If they don’t, their...

Customer Value Propositions (CVPs) in down-turn economy should be seriously considered akin to CSR programs and that there need to be a new syndrome or modelling under economic terms of what can be termed as CUSTOMER SOCIAL RESPONSIBILITY (CUSOR). If customers are not driven to their home-deliverieson any segment be it in healthcare or diagnostics or on FMCG segments, there would be total loss of...