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Expert Analyses of the following article:

Cable Takes a Ratings Hit

Source: www.businessweek.com
Kenneth EisnerSeptember 21, 2007
Nielsen's ratings change sends an ominous signal to cable, and only NBC appears to be listening
Author: Kenneth Eisner, CEO & Founder, Cosmebar
From DVRs to audio portability to the rise of the Internet, all signs have been pointing to downward trends in TV ad revenue.  And it will just get worse, with social media and the power of consumer beginning to take hold. TV, print, and radio to innovate to maintain some ground, and only NBC appears to be getting the message.
September 19, 2007
Overall Ad Spending Is Down In 2007
Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media
Viewer-ship is down at the broadcast TV networks.   The new Nielsen ratings system may have an equalizing effect on the flight of ad dollars from broadcast to cable TV.

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