CTIA: Mobile Data Use Up, But Voice Remains King

While mobile voice can be considered “King” as it represents the majority of mobile traffic and revenues, the mobile industry’s growth engine is data.  Rather than worrying about what is King (or Queen), the industry needs to concern itself with solutions that optimize the overall mobile experience - marrying voice and data.

1. As differences in mobile operators’ voice quality and coverage diminish, many will choose their service provider on the basis of non-voice services. 2, The growth of non-voice mobile services has been inhibited by their inadequate capabilities, and “unease” and limited excitement of use, so surveys of customers’ attitudes are often misleading about their true potential.   3. The...

Voice Is Becoming a Data Application through UMA and VoIP

Wireless researchers keep getting the voice to data point wrong, and they shouldn't still be making this mistake.  Consumers aren't using data because they have been given poor devices with poor interfaces, not because they wouldn't use the Internet or other data if the device was better.  I provide five reasons why voice is no longer king, and data awaits the ARPU throne.

The CTIA survey and ABI Research show the high growth of wireless data while voice is still the user priority.  AT&T’s first quarter results with a flat ARPU could imply a voice price war.

Wireless carriers revenues numbers can be improved.