Billionaire Texas oilman spend $58m on alternative energy campaign

The significance of the Pickens Plan is mostly in the departure from the traditional thinking of the administration and most of the population, in the sense that alternative fuels might be recognized faster as acceptable fuels - for cars, heating, energy generation etc.

T. Boone Pickens has recently been pushing a fairly comprehensive plan to reduce our dependence on foreign oil.  He is placing his money where his mouth is and obviously is looking to make a profit too.

The media is saturated by energy companies promising a painless path to continued cheap supplies, and cleaner to boot.  Meanwhile, T Boone Pickens has burst upon this complacency with a campaign that act as a wake up call to drastically shake up how we guzzle our fuel.  What ever one thinks of Mr. Pickens' motivations, or the impact of his nailing his theses on the door, it should shake...