Best Buy to Target 15% Cellphone Share
Published at: online.wsj.com
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Tal RaesideManaging DirectorInsight Strategic Services
Best Buy Betting Big on Mobile
June 29, 2009
Best Buy’s stated goal of 15% mobile phone market share is aggressive and likely unattainable but mobile is an area of growth that Best Buy should continue to pursue.
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Gregg Kail, MBAReseller ManagerAT&T CORP.
Best Buy Mobile Doing Standalone to Target Smartphone Buyers
June 26, 2009
Best Buy’s target of 15% cellphone share can be realized by three factors: 1) Demographics of smartphone buyers; 2) Reduction of independent agents; 3) Prepaid mainstreaming and smartphone demand launches.
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The telephone is moving front and center for major technology companies...
June 26, 2009
Best Buy is a major retailer with only 3% share of the phone market within the United States. The announcement that they hope to capture 15% is a bold admission that they see the phone as a critical platform for future technologies and that they must move now or be left out of a major shift in changes to the consumer electronics landscape.
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