Expert Analyses of the following article:
BIAfn: Small-Market Radio Will Rebound Sooner
Source: www.radioink.com
June 16, 2008
What Impact Is The Drop In Car Sales Having On The Ad Business?
Author: Jack Sayer, Managing Partner, Sayer Partners LLC
What Impact Is The Drop In Car Sales Having On The Ad Business?
Author: Jack Sayer, Managing Partner, Sayer Partners LLC
Gas prices are up, auto sales are down. Automakers are looking for additional ways to cut costs. You can bet that advertising is going to be one of them.
June 9, 2008Radio Revenues Wil Continue to Stuggle in Major Markets
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Latest annual "Investing in Radio" study by BIA Financial indicates large markets will continue to experience slow to negative growth for next few years while some turnaround is evidenced in smaller and medium markets. What are small and medium markets doing right that the big markets are not doing?
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