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Expert Analyses of the following article:

Apple Holds Prices on Laptops - Computer Maker Refreshes MacBook Lineup

Source: online.wsj.com
Kenneth EisnerOctober 29, 2008
Apple's Pricing Strategy will Face Problems this Holiday
Author: Kenneth Eisner, Principal, Eisner Consulting
In just this instance, Apple's arrogance may be its undoing over the holiday season and into next year.  It is generally wise, and always tempting, to stay true to the brand, and, in Apple's case, deliver premium pricing on its premium product.  However, there are several pricing strategies that could maintain their brand and maximize revenue; arrogance is not that strategy.
Steve FanchiuOctober 15, 2008
Is Apple's Charisma Fading?
Author: Steve Fanchiu, SF, President and Chief Executive Officer, Genttix, Inc.
What would be Apple's strategy for a sustained position in the laptop market? What has hindered Apple to do more for a profit when cost reduction is a critical issue? How could the new lines appeal to catch more buys?

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