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Expert Analyses of the following article:

A&F sets sights on Europe

Source: www.retailingtoday.com
Martin BrillJuly 18, 2007
Abercombie & Fitch Apparel Is A Natural Fit For Europe
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC
The Abercrombie & Fitch brand is percieved as edgy, sexy and contemporary American fashion, making it a perfect candidate for European expansion. The company is growing its top line by inceasing square footage in the U. S. as comp store sales have been generally flat. The London store concept was based on the unique New york flagship store on fifth avenue and will be the model for the...
Mark SussmanJuly 18, 2007
Abercombie & Fitch is taking care of business at home and abroad!
Author: Mark Sussman, President and Chief Executive Officer, Pyramid Solutions, Inc.
Abercombie & Fitch (ANF)  has worked hard  in developing their stable of brands and now is going to go global. While their competition tends to cater to a wider demographic ANF targets their customer and has created a very loyal following. Utilizing their merchandising prowess they have developed into a life style brand that caters to children, tweens, teenagers and young adults. The...

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