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Expert Analyses of the following article:

InBev snags Anheuser-Busch and its marketing clout

Source: news.yahoo.com
July 15, 2008
InBev snags Anheuser- Busch: What does this mean for current AB Wholesalers?
Author: GLG Expert Contributor
For InBev to cut costs they will need Wholesaler consolidation through out the U.S. Market. Will current InBev wholesalers be preferred over the existing AB wholesaler in a specific markets? Marketing dollars are not being cut, but will they be reallocated to higher margin brands?

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