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September 21, 2007

national cinemedia leads the field-in live cinema entertainment

Analysis of: National CineMedia and Marcus Theatres(R) Enter into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres | online.wsj.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Robert Friedman, PresidentRobert Friedman
President, RLF Entertainment
Implications: live cinema entertainment-via national cinemedia-opens new doors to revenue streams of movie theaters-broad and niche oriented events will create audiences that are not necessarily regular movie goers-by issueing subject matter that are  not normally available.

Analysis: i was a president of amc theaters-a leading national u.s. theater circuit (for 15 years)also a president of two major movie studios-columbia pictures and united artists corp.(please see my bio)bringing -introducing-major sporting events(world soccer-world series-basketball championships-super bowls)-opera-broadway shows etc.to movie theaters live will generate  and enhance and add millions to the movie theater experience-in addition to concession and merchandising biz-there are no limits to potential of this entertainment vehicle -if marketed correctly.

Other Analyses of the Same Source Article:
NCM expands its network to market leaders in exhibition
September 17, 2007, Author: Michael Karagosian, President, MKPE Consulting LLC

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