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March 14, 2008

iPhone Business Adoption Highly Unlikely

This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Christopher Boone
President and Chief Executive Officer, AppCentral, Inc.
Implications: Security issues + poor keyboard form factor + lack of Exchange 2003 compatibility + high cost all equate to lack of adoption by businesses as RIM replacement.

Analysis: The iPhone is a tremendously popular and versatile consumer device.  Making the jump from consumer phone, MP3 player and web surfing novelty device to business critical implement is a nearly impossible leap which neither the iPhone nor Steve Jobs will achieve in the next 12 months.  Furthermore, the iPhone in its current form factor will never capture any significant business mobile device market share from RIM.  First, the iPhone's incompatibility with Exchange 2003 is debilitating toward adoption.  While it can work with Exchange 2007, fewer enterprises have made that upgrade.  Until then no IT administrator or CIO will approve its use.  Second, the iPhone lacks a remote kill command which the BlackBerry Enterprise Server includes.  Should a user lose the device, a kill command can lock and wipe the device.  The centralized kill command is a huge benefit to organizations which highly value security and information assets, included in which are government entities, financial service firms, legal and others - primary adopters of RIM.  Third, the device itself is not made for frequent email use.  Try to create an email on an iPhone's virtual keyboard and you will want to pull your hair out.  Email is a primary communication element for business and iPhone misses the mark.  While you can use it hunting and pecking with an index finger, the RIM form factor revolutionized the use of an opposable thumb.  Anything less, including the iPhone's virtual keyboard, seems primitive.  Finally is the cost.  The iPhone is a much more expensive device compared to the BlackBerry and without an enterprise sales force or ability to offer volume discounts, iPhone will remain a great consumer device which will not cross over to the business market.

Other Analyses of the Same Source Article:
Business Mobile Handsets Determined by Network Coverage
September 4, 2008, Author: Gregg Kail, MBA, Reseller Manager, AT&T Corp
iPhone's coolness + Basic business functions + AT&T Marketing = Success
September 1, 2008, Author: GLG Expert Contributor
iPhone is trendy, but is it the right tool for business?
April 29, 2008, Author: GLG Expert Contributor
Can Apple Produce a COMMERCIAL Product?
April 11, 2008, Author: GLG Expert Contributor
Microsoft Mac Business Unit and TellMe dive into iPhone SDK
March 27, 2008, Author: GLG Expert Contributor
The iPhone is the Business World – A Big Maybe; Especially in a Recession
March 24, 2008, Author: P.J. Louis, President, PJ Louis LLC
Tools Are the Key to iPhone Use by Business
March 20, 2008, Author: GLG Expert Contributor
Apple is knocking down barriers to the global enterprise market and becoming a serious threat to RIM, Palm, and others.
March 18, 2008, Author: Lynne Gregg, Tech Industry Consultant: Wireless, Software, Ent, Lynne Gregg Consulting
RIM's (Blackberry) weakness is its J2ME development environment
March 13, 2008, Author: GLG Expert Contributor
RIM v. Apple: Why Apple is Positioned Well for the Fight
March 12, 2008, Author: Kenneth Eisner, Principal, Eisner Consulting
The Apple iPhone becoming business-like
March 12, 2008, Author: Gregg Kail, MBA, Reseller Manager, AT&T Corp
Apple (Aapl) IPhone: Move Over Blackberry (RIMM) , "Apple Means Business"
March 12, 2008, Author: GLG Expert Contributor
Yes! iPhone Will Be Adopted by Business
March 11, 2008, Author: GLG Expert Contributor
Will Enterprises Embrace the iPhone?
March 11, 2008, Author: Paul Massie, Sr. Director of IT and Facilities, Genesis Microchip Inc.

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