Yahoo's Crunchy Peanut Butter System

Implications: Sue Decker is a fine CFO and from what I hear an excellent executive and leader. However, I do not see it as a "promotion."

Analysis: Sue Decker is a fine CFO and from what i hear an excellent executive and leader. However I do not see it as a "promotion" when she has to keep her current job and work on ads and publishings. Yahoo is risking loosing her to burnout. Yahoo's CTO and CSO need to get together and find someone to help them put yahoo back on the map. Google gets alot of attention because its winning the stock price popularity game and thats always news, plus it's ok when it comes to advertising from an advertisers point of view. I prefer ask.com and some other search engines. When you get as big as google and yahoo you tend to think that the big advertisers get to before the information you actually want.

Yahoo has to simplify its advertising scheme for its small business advertisers and make it better. I refuse to spend a dime on it until I am convinced that it can be more successful. Can Sue do that? No that is the CTO's issue. I have a small business, but I buy in behalf of 2k other small businesses. That is 2k plus one customers who are looking for other methods of effective and high ROI internet advertisement. Yahoo can make it back up there, but they need to concentrate on getting brilliant specialist in and keeping them - instead of overworking the few good execs left.