Summary
The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of the product. ---Brand Positioning : Packaging conveys a feel and tone about every product including whether its value orientated or premium. ---Quality :Packaging must obviously protect the quality of any food product and contribute to shelf life in many cases. ---Preparation: Many packages need to provide a quick,cost effective way to prepare the product. ---Informational : All key labeling and nutrition info must be accurately and effectively communicated to the consumer ---Sustainable :Cost efficiency and environmentally friendly are very important to retailers and consumers.
Analysis
World Class or best of breed packaging and package design comes from exhaustive r & d and marketing work.Packaging must be functional yet contribute to the overall positive image of the brand and product.The strongest packaging companies integrate their emphasis on packaging improvements into the new product and r & d process.By increasing its prominence with managers companies are more likley to achieve breakthrough improvements that can drive sales growth and customer satisfaction.
