Wincor ATM Service

Implications: Wincor appears to be gearing up to expand their service corp in the U.S.

Looking to boost sales and service to aggressively get it's name out in the U.S.

Analysis: Wincor Nixdorf is expecting to increase its field service support in the U.S. to support their products.  It appears that, recognizing service is an important part of sales, Wincor is beginning to expand its in house servicing.  For all too long, Wincor has used 3rd party providers to service equipment.  While this may still be part of the business plan, current and potential future buyers place value in Corporate service rather than 3rd party especially with the advanced technology with today's ATM equipment.
 
The increase in service will add credability in that they intend to be a player in the U.S. ATM Market adding competition to Diebold and NCR Corp. the two dominant U.S. providers of ATMs in the U.S.  By dividing up the country into 7 service regions, Wincor can stratigically staff based on sales volume.  This should go a long way in establishing, for Wincor, a competitive alternative to NCR and Diebold.