Will Management by Data be the Differentiator of Success

Implications: Most large and medium size organizations have a business intelligence and a data warehouse capability. This can mean the difference in how well an organization markets to its customers, how it monitors its suppliers, how it supports its employees, and how it controls its costs. Being able to properly analyze data including data mining and predictive analytics can help set a corporation's strategic direction, keep it from making the big mistakes, and can help uncover problems before they become unmanageable and very costly.

Analysis: Data is an asset but few corporations make effective use of their data.

Analysts (those that analyze corporations) should understand how well these corporations make use of their data and how well they are using business intelligence and data warehouse. They should inquire into the organization's measurement of the benefits derived.