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October 19, 2007

Will $200-$400 Laptop PC Win Commercial Market

Analysis of: ASUSTEK AIMS TO SPARK NOTEBOOK REVOLUTION WITH ITS $199 LAPTOP | www.ftchinese.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
GuangMin Dai
Global Product Manager, TPO DISPLAYS CORP.
Implications: MIT Announced $100 Laptop PC for 1 Laptop per Child program. Now Asustek lanunched $200-$400 laptop PC. 1. What's the target market 2. Will it win commercial market 3. What's the impact to current PC market

Analysis: 1. It aimed on both Education Market (Low-end) and commercial market for Lean Laptop.

2. It may grab certain market share on the commercial pc market, especially for trequent traveller. Personally, I dream a "Use then scrap" laptop pc with adquate feature and price.

3. It will be a good sting for current PC market: Stimulate demand and meanwhile slash BoM Cost & ASP (Average Selling Price) simultaneously.

Let us see what's the move from both OEM (Dell, HP, Lenovo, Acer, etc) and ODM (Compal, Quanta, Asustek, etc.).

Other Analyses of the Same Source Article:
What did you all expect
October 19, 2007, Author: GLG Expert Contributor

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