Why is there no effort by the media to understand the DEMAND side of the housing industry?

Implications: This article is just another example of somewhat reckless reporting by the “drive-by” media. Yes, there was excessive overbuilding of housing during the three years prior to 2006.  Yes, there is a huge number of empty or unsold housing that must be sold over the next few years.  This message is old and it has been beaten to death -- supply – supply – supply.  It’s time for new media people to step up and deal with demand.  It’s time for media people with housing knowledge and business savvy to study and put forward visions of the housing recovery.  We need in-depth segmentation of facts.  In south Florida, unsold, high rise, luxury condo’s have very little to do with current and future housing needs of the mass workforce.  Why is such housing data merged with all other housing data as if they are one and alike?  Why is there no expressed understanding of the limited amount of undeveloped land remaining in south Florida  for the very certain growth of housing that will come?

Analysis:  The author speaks of the lack of marketplace understanding by the people in south Florida.  Is it any wonder this is so with the barrage of superficial, uneven reporting by the media over the last several years? It will serve national and local economies if there were more uniform efforts by the media to report out balanced information regarding the housing industry.  The marketplace will respond accordingly.  The development and banking industries, along with the many support professions, will go back to work in a positive manner. This will eventually happen (as it always does) but it just may happen earlier and more smoothly if the marketplace was provided in-depth, accurate data and reporting.