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February 12, 2007

Who Are They Fighting For? - The Mobile Professional!

Analysis of: Motorola to Acquire Good Technology | news.zdnet.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Eran Cohen, Business ConsultantEran Cohen
Business Consultant, Eran Cohen
Implications: In the Mobile professional world it goes like this:
 - First there was none (that is nothing that really works...)
 - Then there was one (RIM)
 - Now There’ll be plenty (Motorola, Nokia, who's next?  - Microsoft, Palm…)

The real battle field today is for the mobile professional, and Motorola just made one of the most serious claims to dominance in recent memory, by putting a real "Stick in the ground.”


Analysis:

It is no secret that many companies for many years have been trying to find that "holy grail," that one service which will bring its customers significant revenues on a regular basis. Than RIM came along (after a lot of good money fell for bad ideas, most around the fallacy of the Unified Messaging concept/product). And then everybody realized what was clear to only a few prior, that the simple solution to the mobile professional, road warrior, are the easiest and fastest way to make money in this highly fragmented market.

In its recent move, Motorola completed the basic ingredients for success in this market with great devices, great OS, and a killer application service platform. pretty much following the footsteps of its main rival NOKIA, which made a similar acquisition recently. It is yet to be seen who's going to be next and I will not be surprised if that will not be one of the traditional handset manufacturers, but rather an outsider (Palm? Microsoft?) that will buy into the mobile professional applications market.

This recent acquisition has all the right ingredients and promise for the future, for Palm and for Good and using works from Good's own publications: it provides Motorola with  GOOD PRODUCTIVITY, GOOD FLEXIBILITY, GOOD MANAGEABILITY, and even GOOD SECURITY...


Other Analyses of the Same Source Article:
Is Motorola Losing Focus: The Software Dreams of a Hardware Player
February 13, 2007, Author: Kenneth Eisner, Principal, Eisner Consulting
Motorola Consumer Image
November 27, 2006, Author: Gregg Kail, MBA, Reseller Manager, AT&T Corp
Motorola will become a worthy competitor to Blackberry
November 24, 2006, Author: GLG Expert Contributor
BlackBerry and Motorola Good or Bad?
November 17, 2006, Author: Stuart Newstead, Chief Executive Officer, Ellare
Motorola Targeting RIM
November 14, 2006, Author: GLG Expert Contributor

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