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March 6, 2007

Where's Kenneth Cole Going?

Analysis of: Aerie Expands Offering With f.i.t. | www.wwd.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Allan Zwerner
Independent Consultant, Allan Zwerner Consulting
Implications: Decline in licensing revenue can be an indicator of soft business ahead.

There was no mention of how Kenneth Cole plans to make the upscale label work at retail, seems the upscale strategy has not happened at retail.

How long will it take and at what cost to turn the apparel trend around at regular price retail?

Analysis: Last year Kenneth Cole took back the Ken Cole New York label in-house and planned to take it upscale, however, there does not look like there is much product at the retail sector. Now KC is taking in-house the Reaction label in mens sportswear, how will this play out?

Other Analyses of the Same Source Article:
American Eagle disappointing 3rd quarter results baked into valuation.
November 8, 2007, Author: Mark Sussman, President and Chief Executive Officer, Pyramid Solutions, Inc.
American Eagle Will Have plus Comp Store growth in 4th QT.
November 6, 2007, Author: Allan Zwerner, Independent Consultant, Allan Zwerner Consulting
NO question close D.e.m.o,it's the only option
October 31, 2007, Author: Allan Zwerner, Independent Consultant, Allan Zwerner Consulting
The Sleeping Jewel in Ralph's arsenal for future growth.
July 18, 2007, Author: Allan Zwerner, Independent Consultant, Allan Zwerner Consulting
Kenneth Cole IS Accessories.
March 9, 2007, Author: GLG Expert Contributor

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