Wendy's Wig on Straight

Implications: Much as been said about Wendy's problems and steps taken to upright the ship.   There are several areas where things are now being put into place. Marketing is doing it right!

Analysis: Much as been said about Wendy's problems and steps taken to upright the ship. There are several areas where things are now being put into place.

One thing that in their own words ,"Do It Right", is in their new marketing strategy. The new campaign featuring the red wing is a big hit and delivers the message through a very subtle approach that recalls the culture of the brand that takes us back to "Where's the Beef". This new campaign is the best to come since Dave's on face. It may seem strange at first; but it definitely has staying power of freshing the image; not unlike the ceramic king campaign of Burger King and its success.