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September 19, 2007

Wend's Grill is Getting Hot!

This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Jim Cheatham, Chairman and FounderJim Cheatham
Chairman and Founder, LionShare Group
Implications: Is Triac the right buyer for Wendys?  What Important considerations beyond purchase price must be considered?

Analysis:  It has been public knowledge for some time that the Peltz group, Triac has more than a passing fancy in Wendys.  Now there are over a dozen potential buyers in the wings.
Wendy's has had lots of press over the past two years; but so have many other chains in the industry.  Make no mistake, Wendy's is a healthy company that has been going though trying times like everyone else.  Some of its strongest values are critical to the future depending on the buyer's reason for the purchase.  Wendy's has a very strong image and brand in the market.  Evidenced by the groups of franchisees that are showing strong interest in the desires of the buyer, Wendy's has a core value among its franchisees that adds tremendous strength to the concept.  New programs on training, new products, re-structure of their real estate are also among many things happening in the operations that show strength.
There is history in the industry showing that money itself does not spell success.  Other chains were hurt because the buyer had different motives or short term gains in mind.
The right buyer for Wendy's must have a knowledge and the interest of sustaining growth of the company.   Toward this end, I believe companies like Triac are more suited due to their existing interest in the industry and the knowledge to continue this legacy.


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